the
Marketing
foundation
framework
supporting startups that are working on technologies aimed at underserved communities
Mission of the Marketing Foundation Framework Project
The Marketing Foundation Framework Project's mission is to provide advice to startups that are developing technologies for to underserved part communities to set up their marketing foundation to allow them to be operational in the short and medium term.
The Marketing Foundation Framework Project's mission has a collection of essential frameworks to establish the marketing foundation, this means to establish the strategic seed for the startups to grow the roots to prosper strong enough to grow in the line of time.
The Marketing Foundation Framework Project's provide the pre-steps to stablish the marketing plan, likewise the 4 p’s Marketing Mix, and the analytics steps to check the marketing plan after execution.
Analysis before Marketing Plan
Integrating the mission and vision into the marketing plan brings numerous benefits. It establishes strategic alignment, strengthens the brand identity, connects with the target audience, fosters long-term focus, motivates the team, differentiates the company, guides decision-making, promotes transparent communication, and provides an evaluation benchmark for success. By leveraging these guiding principles, the startup can develop a purposeful and impactful marketing strategy that leads to sustainable growth and success in the market.
Please write down below your startup mission
Please write down below your startup mission
Analysis before Marketing Plan
SWOT
the SWOT Analysis serves as a fundamental step before creating the marketing plan. It provides valuable insights into the startup's internal strengths and weaknesses and external opportunities and threats. Armed with this knowledge, the startup can develop a well-informed marketing strategy that capitalizes on strengths, addresses weaknesses, seizes opportunities, and mitigates potential threats to achieve sustainable growth and success in the competitive market.
Strengths
Describe what the startup does well. For example, this portion allows the owner to write down internal resources such as skilled and knowledgeable staff.
Weaknesses
Include areas where the startup lacks compared to competitors or faces resource limitations, and unclear unique selling propositions.
Opportunities
Here, the founder will have space to jot down potential growth opportunities outside the company. This could include identifying trends and information beyond the startup current scope, events that could be leveraged, underserved markets for specific products, areas with few competitors, or emerging needs for products or services, along with any positive press/media coverage.
Threats
These may include potential challenges and risks the startup could face, such as changing market trends, aggressive competition, economic uncertainties, or unfavorable media coverage.
Analysis before Marketing Plan
Startup - Buyer persona
The creation of a buyer persona is a crucial pre-analysis step for startup starting their marketing journey because it provides valuable insights about their potential clients/communities/investors. In other words, the buyer persona template serves as a tool that enables the startup to have a more targeted and segmented approach to the market.
Background
| Goals
| Motivators
| Expectations
| Behaviors
| Challenges
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Analysis before Marketing Plan
startup user/customer journey map
By mapping the user/customer's journey, the startup can also identify potential bottlenecks or areas of improvement in the user experience. This knowledge helps refine marketing strategies and user/customer interactions, leading to stronger relationships and improved user/customer satisfaction.
Stages
| Need identify
| Initial awareness
| Research
| comparison
| Selection and purchase
| User experience
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4p’s or Marketing Mix
This analysis inside the framework will enable startups that develop technologies to help underserved communities to visualize a comprehensive marketing strategy in one chart:
Measuring the results of a marketing mix or 4Ps for a startup that develop tech for underserved communities involves tracking and analyzing key performance indicators (KPIs) related to each element of the marketing mix.
Product (service)
It is essential for the startup to classify the various services it intends to provide to the market. Defining a clear and well-structured portfolio of services ensures that the startup's offerings are aligned with the needs and demands of its target audience/communities.
| Price
Determining the right pricing approach is crucial for positioning the startup competitively in the market. It involves considering factors such as cost, value provided to customers, and market demand.
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Place This involves determining the distribution channels and access points through which potential customers/communities can access the services. This could mean offering online access to services, leveraging digital platforms, or establishing strategic partnerships with other startups/businesses. Ensuring accessibility and convenience for clients/communities can significantly influence their decision-making process and contribute to the startup's success.
| Promotion
This step is essential for creating awareness about the startup's services and establishing a strong market presence. The marketing campaign should align with the company's target audience/communities and the specific services it offers. Effective promotional activities can lead to increased visibility, customer engagement, and a larger client base.
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After marketing plan
Service Life Cycle
The Product & Service Life Cycles analysis is crucial for startup that develop technologies to help underserved communities as it provides valuable insights into the dynamic nature of their offerings within the market environment. After conducting all the necessary analyses, startups must recognize that every product or service has a life cycle that can be influenced by market conditions.
Product/Service Performance Metrics
| Customer Feedback
| Market Research
| Competitor Analysis
| Sales Data Analysis
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After marketing plan
Service Life Cycle
The Product & Service Life Cycles analysis is crucial for startup that develop technologies to help underserved communities as it provides valuable insights into the dynamic nature of their offerings within the market environment. After conducting all the necessary analyses, startups must recognize that every product or service has a life cycle that can be influenced by market conditions.
Product/Service Performance Metrics
| Customer Feedback
| Market Research
| Competitor Analysis
| Sales Data Analysis
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